Lopez Design – Medium

Lopez Design

How Tone of Voice Shapes Brand Perception

Words are powerful. A brand’s style of communication and tone of voice can influence consumers to form lasting impressions, take actions…

4 min readSep 6, 2021

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Lopez Design

No More Tagging

Taglines were once popular phraseology that convey a brand’s ethos. As recently as 2020 Pepsi’s ‘That’s what I like” its first new tagline…

3 min readSep 6, 2021

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No More Tagging

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Lopez Design

Education Business Need Sharper Branding

The digital revolution has propelled the education sector from a premium service offering to a business-oriented sector.

4 min readJul 10, 2021

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Education Business Need Sharper Branding

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Lopez Design

Revamping Design Education

Design has become a tool that is prevalent in every field. With the proliferation of information and technology in everything we do, as…

9 min readJun 14, 2021

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Revamping Design Education

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Lopez Design

How is AI influencing Branding?

Words like immersive experiences augmented reality, virtual reality and IoT (Internet of Things) now proliferate our landscape. With…

4 min readJun 14, 2021

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How is AI influencing Branding?

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Lopez Design

If You don’t do Design, You are Dea

In my first year of design school, in my first design methodology class, our professor asked us to define the design. Some students spoke…

4 min readJun 12, 2021

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If You don’t do Design, You are Dea

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Lopez Design

The Truth About Winning Awards

How can you get an award?

3 min readJun 12, 2021

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The Truth About Winning Awards

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Lopez Design

Messages and Messiahs

Examining stories, symbols, and narratives of mass communication.

6 min readJun 12, 2021

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Messages and Messiahs

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Lopez Design

The Perfect Rummy Companion

India has a rich advertising history of brand mascots and musical jingles that live on in our hearts years after. At any moment, the Nirma…

3 min readJun 10, 2021

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The Perfect Rummy Companion

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Lopez Design

Office Doors Are Open

The office environment has transformed into an intimidating ground with multiple rules and compliances to follow.

3 min readJun 10, 2021

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Office Doors Are Open

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Lopez Design

Lopez Design

Lopez Design is an award-winning multidisciplinary design agency specializing in three core areas: Strategy + Design + Activation https://lopezdesign.com/

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