Lopez DesignHow Tone of Voice Shapes Brand PerceptionWords are powerful. A brand’s style of communication and tone of voice can influence consumers to form lasting impressions, take actions…4 min read·Sep 6, 2021----
Lopez DesignNo More TaggingTaglines were once popular phraseology that convey a brand’s ethos. As recently as 2020 Pepsi’s ‘That’s what I like” its first new tagline…3 min read·Sep 6, 2021----
Lopez DesignEducation Business Need Sharper BrandingThe digital revolution has propelled the education sector from a premium service offering to a business-oriented sector.4 min read·Jul 10, 2021----
Lopez DesignRevamping Design EducationDesign has become a tool that is prevalent in every field. With the proliferation of information and technology in everything we do, as…9 min read·Jun 14, 2021----
Lopez DesignHow is AI influencing Branding?Words like immersive experiences augmented reality, virtual reality and IoT (Internet of Things) now proliferate our landscape. With…4 min read·Jun 14, 2021----
Lopez DesignIf You don’t do Design, You are DeaIn my first year of design school, in my first design methodology class, our professor asked us to define the design. Some students spoke…4 min read·Jun 12, 2021----
Lopez DesignMessages and MessiahsExamining stories, symbols, and narratives of mass communication.6 min read·Jun 12, 2021----
Lopez DesignThe Perfect Rummy CompanionIndia has a rich advertising history of brand mascots and musical jingles that live on in our hearts years after. At any moment, the Nirma…3 min read·Jun 10, 2021----
Lopez DesignOffice Doors Are OpenThe office environment has transformed into an intimidating ground with multiple rules and compliances to follow.3 min read·Jun 10, 2021----