Lopez Design – Medium

Lopez Design

Lopez Design

How Tone of Voice Shapes Brand Perception

Words are powerful. A brand’s style of communication and tone of voice can influence consumers to form lasting impressions, take actions…

Sep 6, 2021

Sep 6, 2021

Lopez Design

No More Tagging

Taglines were once popular phraseology that convey a brand’s ethos. As recently as 2020 Pepsi’s ‘That’s what I like” its first new tagline…

Sep 6, 2021

No More Tagging

Sep 6, 2021

Lopez Design

Education Business Need Sharper Branding

The digital revolution has propelled the education sector from a premium service offering to a business-oriented sector.

Jul 10, 2021

Education Business Need Sharper Branding

Jul 10, 2021

Lopez Design

Revamping Design Education

Design has become a tool that is prevalent in every field. With the proliferation of information and technology in everything we do, as…

Jun 14, 2021

Revamping Design Education

Jun 14, 2021

Lopez Design

How is AI influencing Branding?

Words like immersive experiences augmented reality, virtual reality and IoT (Internet of Things) now proliferate our landscape. With…

Jun 14, 2021

How is AI influencing Branding?

Jun 14, 2021

Lopez Design

If You don’t do Design, You are Dea

In my first year of design school, in my first design methodology class, our professor asked us to define the design. Some students spoke…

Jun 12, 2021

If You don’t do Design, You are Dea

Jun 12, 2021

Lopez Design

The Truth About Winning Awards

How can you get an award?

Jun 12, 2021

The Truth About Winning Awards

Jun 12, 2021

Lopez Design

Messages and Messiahs

Examining stories, symbols, and narratives of mass communication.

Jun 12, 2021

Messages and Messiahs

Jun 12, 2021

Lopez Design

The Perfect Rummy Companion

India has a rich advertising history of brand mascots and musical jingles that live on in our hearts years after. At any moment, the Nirma…

Jun 10, 2021

The Perfect Rummy Companion

Jun 10, 2021

Lopez Design

Office Doors Are Open

The office environment has transformed into an intimidating ground with multiple rules and compliances to follow.

Jun 10, 2021

Office Doors Are Open

Jun 10, 2021

Lopez Design

Lopez Design

Lopez Design is an award-winning multidisciplinary design agency specializing in three core areas: Strategy + Design + Activation https://lopezdesign.com/

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