How Tone of Voice Shapes Brand PerceptionWords are powerful. A brand’s style of communication and tone of voice can influence consumers to form lasting impressions, take actions…Sep 6, 2021Sep 6, 2021
No More TaggingTaglines were once popular phraseology that convey a brand’s ethos. As recently as 2020 Pepsi’s ‘That’s what I like” its first new tagline…Sep 6, 2021Sep 6, 2021
Education Business Need Sharper BrandingThe digital revolution has propelled the education sector from a premium service offering to a business-oriented sector.Jul 10, 2021Jul 10, 2021
Revamping Design EducationDesign has become a tool that is prevalent in every field. With the proliferation of information and technology in everything we do, as…Jun 14, 2021Jun 14, 2021
How is AI influencing Branding?Words like immersive experiences augmented reality, virtual reality and IoT (Internet of Things) now proliferate our landscape. With…Jun 14, 2021Jun 14, 2021
If You don’t do Design, You are DeaIn my first year of design school, in my first design methodology class, our professor asked us to define the design. Some students spoke…Jun 12, 2021Jun 12, 2021
Messages and MessiahsExamining stories, symbols, and narratives of mass communication.Jun 12, 2021Jun 12, 2021
The Perfect Rummy CompanionIndia has a rich advertising history of brand mascots and musical jingles that live on in our hearts years after. At any moment, the Nirma…Jun 10, 2021Jun 10, 2021
Office Doors Are OpenThe office environment has transformed into an intimidating ground with multiple rules and compliances to follow.Jun 10, 2021Jun 10, 2021